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About The Web-Based Services Operations Audit/Review

An operations audit is like a visit to the doctor - you may do it because you haven’t been for a while and want reassurance that everything is working properly, or you do it because something hurts. Either way, an audit is a good way to spot potential problems before they get out of control, and a method of assessing the validity of your self-diagnosis when something seems wrong.

For the purposes of the ‘Website Operations Audit/Review’ I have defined a website as any internet-enabled application or communications medium that is accessed with an Internet browser, including internets, intranets and extranets.

This audit/review process focuses on webs that are not static but involve the adding, editing and removal of content on a regular basis. This may include catalogs, documents, reports and interactive content.

An operations audit is a review of the daily operations of the site as well as governance, principles & policies, functions, goals and processes of an Internet application. The audit includes a review of the site’s stated goals and business model as well as the process of setting policy, making and implementing decisions and managing day-to-day operations. It looks at how success is defined and measured and the tools used to quantify success.

An operations audit is not a review of the technical performance of the host hardware and publishing software except as it affects the day-to-day jobs of the publishing staff.

An audit can take place at any point in the lifecycle: planning, development, launch status or up and running. For applications in the planning, development or launch phase it can provide a valuable benchmark for what still may need to be done, and for the operational site it can provide a valuable guide to evaluating current operational status. If a site is in trouble, the audit can help define specific areas that need closer examination.

An audit is not based on a "one size fits all" measuring stick. It takes into account the size of the operation, the status of the site, the goals and resources available and the organizational temperament. One area in which this is particularly clear is that of ‘process’ vs. ‘delivery’. The appropriate balance of planning to action can vary widely. Too much process can strangle a young and small operation, and not enough can cripple a more mature organization.

What follows here is a subset of the complete audit outline. Do a self-check and if you have questions drop me a line.

   The Audit Outline

 

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